The Governance Maturity Ladder
Three stages of venue-scale outcomes and when governance becomes mandatory.
Understanding the Ladder
This diagram illustrates the progression from single-exhibit deployments to venue-scale outcomes, showing how governance requirements escalate at each stage.
As scope increases from isolated interactions to enterprise-wide strategy, the risks change—and governance transitions from optional to mandatory.
The Three Stages
Stage 0: Single Exhibit
Localized, one interaction point. Primary risks are isolated failure and poor user experience. Governance not typically required—ad-hoc approaches work.
Stage 1: Multi-Exhibit Continuity
Cross-exhibit, visitor journey tracking. Risks include data silos and disjointed narrative. Governance is emerging—basic standards needed.
Stage 2: Venue-Scale Outcomes
Holistic, enterprise-wide strategy. Risks are systemic bias and major privacy breach. Governance is MANDATORY—formal policies and audits required.