Two books document WorldModel™ in full. A 100-page strategic guide for decision-makers, and a 670-page complete technical reference for implementers. Both are #1 best sellers in their categories on Amazon. Both are vendor-neutral.
A short, dense, vendor-neutral framework for the executive who must make — and defend — the decision to deploy hyper-personalization at venue scale. Written for CEOs, boards, COOs, CSOs, and venue executives who own the consequences. Now available in print, Kindle, and audiobook editions.
The complete technical reference. Architectural patterns, implementation discipline, integration patterns across forty-plus verticals, governance posture, lifecycle considerations, incident response, and operational evidence. Written for technical directors, AV and interactive engineers, software and data teams, commissioning leads, and operators.
Both books are designed to stand alone, but they complement each other for readers who want full depth.
Read Hyper-Personalized Venues — A CEO’s Guide end to end. It is calibrated for decision-makers who need to understand the architectural posture without reading 670 pages of technical reference. Part V (Board-Level Diligence) is the operational checklist.
Start with The World Model. Parts V (Governance) and VI (Identity, Consent, Agent Layers) are the architectural core. Parts VII–VIII (Verticals & Operations) ground the architecture in delivery patterns.
Read the CEO guide first for the framing, then sample The World Model Parts II (Substrate), V (Governance), and VII (Verticals) to develop specification language.
Read the CEO guide Parts III–IV, then The World Model Parts III–IV (Hyper-Personalization & Privacy) for the architectural treatment of inclusion.
Use the Reference as the citation document. The books are the developed argument; the reference is the canonical specification.
Both books are published by World Model Press and authored by Maris J. Ensing. The books are vendor-neutral by design: Mad Systems appears only as the source of expertise and the developer of the architecture, never as a sales reference. The framework is freely adoptable.
Both books are available worldwide. In the United States and Middle East, order directly from Amazon via the links above. In other regions, search Amazon for the book title or for “Maris Ensing” to find them on your local Amazon store. Hardcover, paperback, and Kindle formats are available for the CEO guide; hardcover and Kindle for the technical reference.