A short note on the work, the author, and the developing organization. The framework is the work product. The people are the source.
WorldModel™ is a governance architecture for hyper-personalized venues. It comprises ten architectural layers and eleven cross-cutting policies. It is documented in two companion books, the canonical Reference, and the supporting pages of this site.
The architecture is patent-pending. The intent of this site is to make the framework citable, accessible, and adoptable as a reference work.
The author of the WorldModel™ framework is Maris J. Ensing, founder and chief architect of Mad Systems. He is the author of both companion books, the inventor on the supporting patent applications, and a National Geographic Explorer. Author site: marisensing.com.
WorldModel™ is developed by Mad Systems, an architecture-first venue technology company based in Orange, California. Mad Systems has delivered governed, personalized, accessible installations across museums, theme parks, cruise ships, resorts, retail environments, and civic destinations for more than twenty-five years. Company site: madsystems.com.
The framework requires a single, authoritative reference. This site is that reference. Master planners, architects, curators, operators, accessibility leads, ESG advisors, regulators, and researchers should be able to read the architecture in canonical form, link to it, cite it, and integrate it into their work without first negotiating commercial terms.
Implementation engagements, technical partnership, and commercial inquiries are handled through Mad Systems at madsystems.com. Speaking, editorial, framework-feedback, and academic citation inquiries are addressed on the contact page.